Ashmita Das ’18
Digital Marketing, Xebec E-Media Technologies, Pune, India
This summer I spent two months in Pune, India in an internship that set me on my career path. I’m Ashmita Das, a senior double majoring in Communication and English Literature. Like any other college student, I wasn’t absolutely sure of what I wanted to do after graduation, till I spent the summer working at a digital marketing firm called Xebec E-Media Technologies.
I went in with no previous knowledge of the industry and unsure of whether I would thrive there. I quickly realized this is what I wanted to do with my career. I worked on digital marketing strategy for a major tourism company and came up with unique ideas to sell a campaign pitch. I also handled social media content for Aldo, Birkenstock and Call It Spring in the Middle East, all by myself. I was constantly surprised by how much I could take on and accomplish every day. Going from a timid intern who was unsure of herself to handling major accounts alone, I saw my professional growth in front of my eyes.
I worked with an amazing team of young professionals who became like my family in an unfamiliar city. From hectic workdays to dinners on the weekends, they made sure I felt like I was one of them. This experience was made even more gratifying by my supervisor, Zeeshanali Ruby, who constantly pushed me to do better and taught me all he could possibly teach me in two months. He was invested in making sure that I got everything I needed and more from this internship.
The internship let me work with fashion, which is one of my passions and made me realize how I could utilize my strengths to make a career out of it. It helped me plan my life after graduation and put me on a path to attain a master’s degree in Digital Marketing from Europe. This summer internship was a truly enriching experience that would not have been possible without my amazing colleagues and the all the help I received from the Knowlton Center.