You’ve perfected your profile and connected with some great professionals, what else can you do? Read on to learn about three LinkedIn features that can bring your profile to the next level!
Many LinkedIn users know that skill endorsements are a good way to show off your abilities, and demonstrate that others agree you have those abilities, too. But, have you ever used the recommendation feature?
Below you can see an example of LinkedIn recommendations. They appear with the job description corresponding with the recommendation:
Who can leave a recommendation?
Coworkers, supervisors, clients, professors, partners at another company—anyone who can talk about your work ethic or specific skills.
Why would I want a recommendation?
Think of a LinkedIn recommendation as a digital reference—someone was impressed enough with your work that they wanted to share it with your professional world.
How do I get a recommendation?
Someone who is really impressed and familiar with LinkedIn’s features may leave you one without asking. However, the best way to get anything, is to ask! Go to the bottom of your profile and click, “Ask to be Recommended,” it will walk you through the steps after that. As always, be sure to send a personal message
What should I do after I get a recommendation?
Thank your recommender! Send them an email or thank you card, and importantly—return the favor.
Do you blog, or have digital content somewhere? Have you given a great presentation, or taken stellar photos or videos that demonstrate your abilities? Think of LinkedIn as a place for you to display your portfolio. It’s easy to do:
- Scroll to the section in your employment or education history where you’d like to post your content.
- At the bottom you’ll see the options below.
- Click on the box for the item that corresponds with the content you’d like to upload.
Adding content makes your profile more interesting, and shows, rather than tells, what you did in the corresponding position.
Interested in sharing some of your knowledge with the greater LinkedIn community? Do you have a professional or personal experience that’s worth sharing? Our bet is, you do.
LinkedIn is looking to get more young voices in their blogging platform and there’s good reasons to participate: your profile view rates could rise, someone could reach out to you about your post, and some students were offered jobs or speaking opportunities! As LinkedIn says, “turn your knowledge and experiences into opportunity” Check out their student resources here, and be sure to tag your post with #studentvoices!
To publish your content, simply click “Publish a post” on the top of your home page!
Interested in publishing? Make an appointment to brainstorm with a career advisor, chat with your friends, or an academic advisor.
Some quick tips:
- Keep it short, and engaging.
- Use graphics, but only with proper attribution.
- Answer comments on your post
- If you re-post from another blog, be sure to attribute the original source to avoid issues of duplicate content.
Find Alumni Feature
How do you begin a conversation with someone you don’t know? Start with what you have in common. Denisonians are a great bunch of individuals doing a variety of things around the world, and we love meeting one another. Thankfully, LinkedIn is here to help facilitate some of those meetings.
Find Denison alumni (or alumni of any college) by going here. You can get there by hovering over “My Network” at the top of LinkedIn, and clicking “Find Alumni.” This is a great resource that allows users to sort by location, occupation, company, college major, and more.
So, you found someone with whom you’d like to connect…
Hold up, don’t hit that send button yet! If you’re a second-degree connection or in the same Network (Denison), LinkedIn will allow you to send a generic invitation that says, “I’d like to add you to my Professional Network on LinkedIn.”
Instead, personalize your invitation as to why you would like to connect with that person. Do you share an interest? Have they published something you admire? Let them know, and sign your name.
Disclaimer: don’t send invitations from the LinkedIn app unless it is someone you know well—you’re not able to personalize your message.
Ask for an Introduction
Still not sure you want to send a cold-invite to a stranger? For individuals with whom you share a connection, you can ask for an introduction.
While this feature seems to be changing every time LinkedIn does an update, there are a few ways to go about asking for an introduction.
- Go to the profile of the person with whom you’d like to connect.
- Hover over one of your shared connections and click “Ask [connection] about [desired connection]”
Alternatively, send your mutual connection an email or InMail explaining why you’d like to be introduced. It’s as simple as that!
I’ve Initiated Contact, Now What?
Don’t let that connection just sit there, do something with it!
If your new connection is local, ask them if they’d be interested in grabbing coffee and talking about their job and their career path. If they’re not local—ask if you can schedule a phone call.
If you’re able over break, or on a day you don’t have classes—ask connections in your desired field if you can shadow them, or someone else at their company for a day, or afternoon. You may realize the job wasn’t exactly what you thought, or that it’s even better!
ALWAYS, send a thank-you note.
Whether you grab coffee, talk on the phone, shadow, or even land an internship or job interview after your initial contact with a new connection, be sure to send a note of thanks. They’ll appreciate the gesture, and remember you as thoughtful and thorough.
A quick reminder: never send someone you don’t know well an email asking for a job or internship. Your goal is to create a relationship, not solicit them for an opportunity.
What is Linkedin?
LinkedIn™ is your living, digital resume and “The world’s largest professional network,” boasting 300 million members worldwide. The purpose of the site is to foster professional connections—you can find people, jobs, ideas, and news to improve your professional life.
Profile Basics: What do I need?
Here’s what LinkedIn™ Suggests College Students include on their LinkedIn Profile:
◻ The Photo: a professional headshot; just you, no cropping others out, no drink in your hand.
◻ The Headline: Your interests, the job or internship you’re seeking, your passion (in 120 characters or less).
◻ Summary: Tell the world what you do well, what you’re passionate about, and your future direction.
◻ Experience: This is the resume part; list your job experience ranging from part-time, to internship, to summer and full-time work. Describe your responsibilities and accomplishments using action words as you would on a resume.
◻ Organizations: List your membership or involvement with student organizations, honor societies, Greek life, and professional associations.
◻ Education: Beginning with college, list your educational experiences, including any summer and off-campus experiences. Be sure to include your major or program and date ranges.
◻ Volunteer Experience & Causes: Have you participated in service on campus through the Denison Community Association or your Greek chapter? How about during the summer? Let the world know the causes you care about.
◻ Skills & Expertise: List the things you do well, both soft and hard/technical skills. Be sure to include any specialized software applicable to your field (ex: SPSS, STATA, JMP).
◻ Honors & Awards: University-wide, departmental, national, your merit scholarship, anything; here’s the place to brag.
◻ Courses: List some courses that demonstrate your interests and skills that are applicable to what you want to do in the future.
◻ Projects: talk about projects you did for class, a student group, internship, or for fun—describe the project and process.
But, do I really need a LinkedIn™?
LinkedIn™ is a great way to keep track of the things you do related to life after college. The longer you have a profile, and the more you build it out, the easier it will be for individuals to find you, and hire you. LinkedIn™ reports that individuals with a complete profile are 40 times more likely to receive opportunities through LinkedIn! Even if you’re not looking for a job or internship yet, make a profile to connect with classmates and professionals you meet. Future you will thank you!
Check out LinkedIn’s Student page for more information, or stop by the Center for Career Exploration.
Stay tuned for posts on how to best utilize LinkedIn™ and information on advanced features!