Emily Walsh ’19
Influencer Marketing, #paid, New York City
My name is Emily Walsh, I am a Communications Major with a concentration in Organizational Studies. This summer I had the opportunity to work for an influencer marketing company, #paid.
#paid is an influencer marketing company that is based in Toronto, Canada. Recently, they have expanded their offices to New York City. I was fortunate enough to be the second employee ever in the NYC office. Influencer marketing is a form of the marketing world that focuses on social media influencers. These individuals have extreme influence over their followers and brands reach out to them to help market their product in an organic fashion. Influencers are seen as new age celebrities, they have high followings on different social media platforms such as Instagram, Facebook, Twitter and YouTube. Influencer Marketing has grown to be one of the more trusted forms of marketing as most people trust and check their social media channels more frequently than reading magazines. What #paid does for these influencers is provide a middle ground between the brands and the influencers. They have a hybrid solution of technology and managed services that provide a streamlined process to make partnering together easy and effective.
Since I was the one of the few people to be in the new NYC office, my internship was not your typical workplace environment. My boss was head of sales in New York City, and we did work together and he taught me many valuable lessons. I was able to attend some of his Sales presentations and Marketing Panels. Most days my main priority was talking over “Slack” which was the main form of communication the company used and to work with the Creative and Marketing Team. Initially, I thought I would be used to help with some unfinished projects and loose ends. However, my role at #paid was far greater than I ever could have expected. My responsibilities this summer ranaged from researching data on different companies, to helping format excels, to creating new proposals and searching our database for the perfect influencers that would fit the campaigns. The variety of campaigns I was able to work on ranged from North Face to Canada Goose to Local Grocery Stores in Canada.
My summer at #paid helped me grow in a way I hadn’t known possible yet. It helped me see my strengths in working under pressure and how important communication skills are in person and over the computer. It allowed me to fuel my passion for Marketing and put into perspective what the working world truly is like.
I would like to thank Cole Tone the Sales director in NYC for being my mentor, and Bryan Gold and Adam Rivietz the Co-Founders of #paid for giving me the opportunity to grow and learn at the company!